Turning complex systems into intuitive consumer experiences
A decade of experience shaping consumer-facing products across the UK, India, Australia and four EMEA territories into award winning experiences. I have delivered products in finance, AI-native agentic solutions, as well as enterprise-scale B2B solutions.
150k+
AI chatbot sessions across four international markets for Whiskas ‘Catbot’
100k+
Downloads for the MUFG Investor Centre mobile app
10 yrs
Taking ownership of outcomes and leading web, mobile and AI tech teams.
7
Markets shipped across — Delivered global products with local context
BRANDS
HOW I WORK
Consumer mobile at multi-market scale
Shipping products where context, locale and content all have to land at once — across the UK, India, Australia and four EMEA territories.
User-led product decisions
Discovery built on live call listening, frontline agent interviews and UX audits — raw user signal feeding directly into roadmap calls.
Cross-functional leadership
Established a unified product practice across markets, whilst maintaining daily syncs with engineering, design and test teams.
Technical & AI flluency
Leveraging a Software Engineering background and an AI-native way of working to translate complex, technical architectures into high-impact, actionable product strategy.
SELECTED PRODUCT WORK
The Investor Centre is a consumer-facing platform for retail shareholders and holders of employee share plans of FTSE 100 issuers. I led the UK share plans launch, architected the product validation methodology, and built a discovery program on live call listening and frontline agent interviews — feeding raw user signal straight into the roadmap.
Achievements
Launched AI-enabled support infrastructure, improving self-service and easing load on human support teams.
Contributed to back-to-back Best Issuer recognition (2024 and 2025) through improved product fit for domestic clients.
MUFG Investor Centre
Whiskas / Mars AI Chatbot
Owned the roadmap for a multi-market consumer AI chatbot across four international territories — a consumer-mobile, multi-locale problem where context, content and UX all had to land at once.
Platforms for the UK’s Largest Teachers’ Union & UN PRI
Delivered Drupal-based digital platforms and built the CiviCRM Financial Prospecting Extension, enabling global nonprofits to manage pipelines and track high-value prospects.